Meet Puffy.
HEADER From Sketch to Design of Puffy (Artwork: The SHEWON Studio)
Meet Puffy.
She’s our official mascot. A half dreamer, half emotional support pony, and a full-time believer in taking her sweet time.
Puffy came to life one slow afternoon as a random doodle - a sleepy little horse with big eyes, soft cheeks, and absolutely zero sense of urgency (and yes, she’s wearing socks, because being fashionably late is still fashion).
Somehow, she ended up representing everything we believe in too: comfort, charm, and soft power that doesn’t need to shout.
ABOVE What began as a random doodle, now part of the SHEWON story. (Artwork: The SHEWON Studio)
You know that friend who’s always running ten minutes behind but somehow makes the room feel calm when she finally arrives? That’s Puffy.
She doesn’t rush. She doesn’t spiral. She just trots in, snacks in hand, completely at peace with the universe. And honestly? We could all use a little of that energy.
Because Puffy reminds us that perfection’s overrated. That strength can be soft, and being “put together” doesn’t mean losing your humanness. Sometimes the most confident thing you can do is show up as you are (even if you’re slightly out of breath and halfway through a granola bar).
At SHEWON, we have always believed in gentle strength. In moving with grace instead of pressure. Puffy is that belief in pony form: unbothered, grounded, a little goofy, and always dressed in cute socks.
She’s here to remind us that you can take your time and still take up space. That softness doesn’t mean smallness. That “late” can still be lovely.
ABOVE Early sketch of Puffy, with a few too many comments from the sisters. (Artwork: The SHEWON Studio)
For the days when life feels a little messy, the mornings that start too slow, and the snacks that save your mood, may we all channel our inner Puffy.
Take your time. Fix your hair. Breathe.
Then go do great things. Softly ~
Love always,
THE SHEWON CLUB ♡
